← Back to all comparisons

Versus · Digital advertising: buy-side DSP vs performance platform

The Trade Desk vs AppLovin: Two Ad Platforms, Different Growth and Chart Tests

The Trade Desk logo

$TTD

The Trade Desk

vs
AppLovin logo

$APP

AppLovin

What do matched Q2 results and the completed November 6 charts reveal before The Trade Desk reports Q3?

Matched Q2 results frame the comparison; AppLovin's newer Q3 is a separate update and Trade Desk Q3 remains pending.

Figures Matched Q2 2026 issuer results, separately dated APP Q3 update, and November 6, 2026 completed U.S. regular-session closes. Published Nov 9, 2026. Educational commentary, not investment advice.

These two are not directly comparable.

APP reported faster revenue growth in matched calendar Q2 and had a stronger November 6 position relative to its own 50-day average. Different platform models, adjusted definitions and share valuations prevent a simple stock winner; TTD's Q3 is still pending.

In short

  • •TTD ended November 6 at $12.93, just below its $13.07 50-day and below its $19.50 200-day average. APP ended at $391.22, above its $293.36 50-day but below its $409.30 200-day average.
  • •In matched calendar Q2 2026, TTD revenue was $715.057 million, up 3% year over year; APP revenue was $1,923.686 million, up about 53%. Scale and model differ.
  • •APP has since released Q3; TTD scheduled Q3 results after the November 9 close. The current-quarter information is asymmetric.

Side by side

Metric$TTD$APP
November 6 close / 50-day / 200-daySeparate share prices and daily averages; per-share price is not valuation.$12.93 / $13.07 / $19.50$391.22 / $293.36 / $409.30
Matched Q2 2026 revenue / YoY growthBoth calendar Q2 ended June 30; platform models and scale differ.$715.057M / +3%$1,923.686M / +53%
Matched Q2 GAAP net incomeAbsolute earnings are not size- or valuation-adjusted.$64.394M$1,266.538M
Matched Q2 adjusted EBITDACompany-defined adjustments differ; not a clean margin ranking.$241.279M / 34%$1,613.823M / 84%

These rows describe different claims; none is marked as a winner.

The Trade Desk (TTD) and AppLovin (APP) both participate in digital advertising, but their platforms, customers and reported adjusted measures differ. Comparing per-share prices or absolute revenue as if they were one business would mislead. The matched historical financial period below is calendar Q2 2026, then the newer information is shown separately.

Two completed November 6 charts

TTD closed the November 6 U.S. regular session at $12.93, below its $13.07 50-day and $19.50 200-day simple averages. Its June 1 intraday high was $23.57 and October 7 intraday low $11.62; the November 6 close remained 45.14% below that earlier high even after rising 11.27% from the later low. Those endpoints are intraday extremes, not closing prices.

APP closed the same regular session at $391.22, up 9.86% from its November 5 close of $356.10. It was above its $293.36 50-day average but below its $409.30 200-day average. Its November 6 intraday high of $398.00 was below the longer average, so the session did not show a 200-day test. A completed daily close over $409.30, then a daily retest and close above it, would strengthen that chart case. TTD would first need an equivalent completed daily reclaim of $13.07. Neither moving average is a target or floor.

TTD November 6 regular close $12.93; 50-day $13.07; 200-day $19.50. Tap to open full size for labels.Open chart to enlarge and pan at full size.
APP November 6 regular close $391.22; 50-day $293.36; 200-day $409.30. Tap to open full size for labels.Open chart to enlarge and pan at full size.

Compare the same calendar quarter first

TTD's Q2 2026 revenue was $715.057 million, up about 3% from $694.039 million in Q2 2025. Its GAAP net income was $64.394 million and company-defined adjusted EBITDA $241.279 million, a 34% adjusted margin.

APP's Q2 2026 revenue was $1,923.686 million, up about 53% from $1,258.754 million in Q2 2025. Its GAAP net income was $1,266.538 million and company-defined adjusted EBITDA about $1,614 million. The companies' adjusted EBITDA definitions and business models differ, so even matched-period adjusted margins are not a clean ranking of operating quality. These figures describe reported scale and change, not a valuation conclusion.

Matched calendar Q2 2026 issuer financial measures. APP Q3 is a separate dated update; adjusted EBITDA definitions and business models differ. Tap to open full size for source notes.Open chart to enlarge and pan at full size.

The newer information is not matched

APP reported Q3 2026 revenue of $2.18 billion, up 55% year over year. Its GAAP net income was $1,438.902 million; company-defined adjusted EBITDA was $1,842.230 million, or 84% of revenue. APP reported Q3 operating cash flow of $1,428.842 million and company-defined free cash flow of $1,418.443 million. Its Q4 revenue outlook was $2,365 million to $2,395 million. These are APP's Q3 facts and forward outlook, not a like-for-like comparison with TTD's Q2.

TTD's Q3 result has not been released. Its earlier company outlook called for at least $650 million of Q3 revenue and approximately $160 million adjusted EBITDA. The company scheduled the release after the November 9 close. Do not infer the outcome from the November 6 close or from APP's reported Q3.

What would change the comparison?

After TTD reports, compare the two companies' actual Q3 2026 revenue growth, GAAP earnings, issuer-defined adjusted measures and cash generation using the same calendar period. Document any accounting or model differences. On the charts, watch whether TTD can complete a daily reclaim and retest above $13.07 and whether APP can do so above $409.30. A broken level or weaker operating figures would weaken the corresponding case. There is no simple winner from the current mismatched reporting information.

See the issuer-confirmed Earnings Week board and the November 6 Daily Levels archive.

Market research only, not a recommendation to buy or sell.

Sources